Have to make an important elevator pitch and you have not started? Make sure you have these 11 slides inside your elevator pitch!
1. Elevator Pitch Intro
Your introduction should always grab your audience’s attention. You should include your company name, your name, title and contact details.
You can also include your tagline and a hero image, basically a picture of someone actively using your product.
Use this slide to summarize and describe the problems you plan to solve or the opportunities you plan on providing.
If your investors are able to understand what you are saying at this point, the higher the chances are that they will be able to empathize with your product.
3. Value Proposition
Explain how your product will benefit your customers.
Here are 5 different templates to help you with your value proposition.
1. Geoff Moore’s Value Positioning Statement
For ___ (target customer) who __ (statement of the need or opportunity) our (product/service) is __ (product category) that (statement of benefit) ___.
For non-technical marketers who struggle to find return on investment in social media our product is a web-based analytics software that translates engagement metrics into actionable revenue metrics.
2. Venture Hacks’ High-Concept Pitch
(Proven industry example) for/of (new domain).
- Flickr for video.
- Friendster for dogs.
- The Firefox of media players.
3. Steve Blanks XYZ
“We help X do Y doing Z”.
Sample: We help non-technical marketers discover return on investment in social media by turning engagement metrics into revenue metrics.
4. Dave McClure’s Elevator Ride
- Short, simple, memorable; what, how, why.
- Three keywords or phrases
- No expert jargon
Sample: “Mint.com is the free, easy way to manage your money online.”
5. Clay Christensen’s Jobs-To-Be-Done
Action verb: __ Object of action: _ Contextual identifier: __.
- “Manage personal finances at home”. (Mint.com)
- “Preserving fun memories.” (Kodak’s Funsaver)
- “Listen to music while jogging.” (iPod)
4. Market Size
Refer to your real addressable market for your company.
Estimate a percentage of the market you wish to dominate with your company and product.
5. Business Model
This part should be clear and concise. Try to lay it out with as few words as possible.
You basically have to explain ‘who has your money temporarily and how you’re going to get it’.
Give a complete view of the competitive landscape.
Name your top competitors and point out their weaknesses. Show the audience what they lack and how you are making up for that with your product.
7. Unique Selling Point (Product)
Some would label this slide as ‘Underlying Magic’ of your product or your ‘Proprietary Technology’.
It should be a slide on your product or the technology behind your product, the magic behind your product. It could also be the unfair advantages, technologies and innovation that is unique to your company.
At this point, you are trying to sell your company and product to your audience/investors. This slide should explain your company’s unique selling point, essentially, what makes you stand out from the rest in the market.
8. Go-To-Market Plan
This slide will be all about your plans in reaching out to your customers.
Convince your audience of this plan and how your plan would be more beneficial than not. Layout your plans for long-term customer acquisition and explain your plans to earn money in revenue.
Introduce your team. Let your audience know that you and your team hold the necessary skills to bring your company through milestones after milestones.
Try to keep this part short and sweet.
This slide should be the most convincing slide of all.
Show your best metrics here and brag about it. Best part of all, with Flide, you don’t have to toggle out of your slides to show your audience the charts. You can just embed your chart into your Flide slides and everything will be updated in real-time as well.
11. Past, Present and Future
Explain the current status (present) of your product and your accomplishments (past) with it. Include your timeline for the next couple of months or years and how you’ll use the money that you are going to raise (future).